Data gathered from self-service can be invaluable to other parts of your business, ranging from customer retention and marketing to product planning. Self-service support should also integrate with your customer relationship management system (CRM). Most self-service software includes tools for building out knowledge base content, communities, and administrative functionality, depending on your company’s needs and goals. Self-service (or help center) is offered by a range of vendors, and is available as both a stand-alone product and a component of an integrated suite or SaaS subscription. Building a self-service portal is easier than you might think.
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